Editorial series

Makers II

Editorial series for Kestrel Foods, a plant-based food company.

Client
Kestrel Foods
Year
2023
Scope
Location scouting, Art direction, Retouching
Location
Seattle
Makers II

The challenge

Kestrel Foods had a clear vision and a tight timeline. They needed a partner who could move quickly without cutting corners on the details.

Our approach

We worked in short, open cycles, sharing rough ideas early and often. Keeping the Kestrel Foods team close to the process made the final decisions feel obvious.

Rather than chase trends, we leaned into what makes Kestrel Foods different. Every decision was tested against real use, not mood boards.

The outcome

The work has since been featured in several design publications, but what we're proudest of is how naturally Kestrel Foods has made it their own.

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