Editorial series

Night Shift

Editorial series for Cinder Coffee Co., a specialty coffee roaster.

Client
Cinder Coffee Co.
Year
2024
Scope
Retouching, Location scouting, Art direction
Location
Remote
Night Shift

The challenge

The brief was short and ambitious: create imagery that feels considered and confident, without losing the warmth people already associate with Cinder Coffee Co..

Our approach

Material, scale and detail were developed together from the start, so nothing felt bolted on at the end.

We began by listening — workshops, site visits and long conversations with the people closest to the work. A few recurring themes quickly became the backbone of the project.

The outcome

The work has since been featured in several design publications, but what we're proudest of is how naturally Cinder Coffee Co. has made it their own.

Next project

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